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Step 1: Evaluate your target market audience and determine who or what Instagram accounts your page has the most influence on. Find and make a list of the Instagram accounts that have a large following and has the same target audience as your business. For example: If you are responsible for growing an Instagram account… Read more »

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If your business is online, you need to have an effective social media marketing plan in place. When executed properly, there’s simply no better return on investment for virtually any company. The process is nuanced and sometimes complex, which is why many organizations choose to acquire the services of a reputable social media management agency…. Read more »

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With over 500 million monthly active users and over 500 million tweets posted per day, it can be overwhelming when trying to figure out where your company’s Twitter account fits into the mix. With these simple tips, you can begin growing your Twitter account in no time. In an earlier article we provided you general… Read more »

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In late October I began working with NY-Ish, a company based out of Brooklyn, New York. NY-Ish is a retail clothing and shoe store that distributes in store and online. This particular company has a specific product of designer sneakers that they have restructured to sell as slippers. For this campaign, I specifically targeted 18-40… Read more »

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These days, a good social media marketing strategy is essential for any business with an online presence. Platforms including Facebook, Twitter, and Instagram have completely changed the way companies connect with the public, intertwining marketing with common digital pursuits like messaging and sharing photos.   For many organizations, social media falls under the umbrella of… Read more »

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As of early September 2015, Instagram released the ability to advertise on their platform to agencies. They are slowly rolling their advertising option out to the general public, so if you don’t have access yet, you can either work with Social Vantage, or be patient! In this article, we are going to share with you… Read more »

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We never thought this day would come, but it finally has. Within this past week, Facebook released Instagram as an advertising option on their ads manager (For people that are not aware, Facebook owns Instagram). This is a HUGE milestone in the digital marketing / advertising industry. Everyday, advertisers have waited months, if not years… Read more »

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Twitter is a useful marketing tool, a business tool, information tool as well as a place for interaction. The interactive nature of Twitter is enhanced by the limitation of the characters that each tweet shouldn’t exceed (140 characters), making it an excellent platform to stay in touch with users without having to spend too much… Read more »

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Facebook and Google both are internet giants and they have created a huge ground for advertising. They both have their individual advertising model. The advertisers often find it difficult to decide, which one is a better advertising platform. Both are primarily Pay Per Click advertising channels and can be really cheap if you know the… Read more »

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Facebook insights are basic statistics offered by Facebook to track the performance of your Facebook page. The new feature offers a deeper look at how people are interacting with different brands on Facebook by examining various content regarding brands as well as the admins of the Facebook page. There are numerous things you can look… Read more »

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