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As a business, when you run a marketing campaign for your products or services, your aim is for your content to reach the masses and capture their interest. How do you gauge the effectiveness of the strategies used? Is it by looking at the number of views or shares your posts receive? Although such metrics… Read more »

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Running a successful business entails taking care of numerous operational details and available resources to ensure your product or service emerges attractive in the market. In the time of digital technology, running social media accounts is of the utmost advantage for companies. However, most entrepreneurs struggle with this concept as they’re unable to allot enough… Read more »

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Are you thinking of turning towards a Facebook marketing company or hiring an expert to help boost your brand’s popularity but are unsure where to start? It’s essential to ask the difficult questions right in the beginning before you trust someone with your Facebook ads to ensure a smooth, easy-going partnership. Choosing the right fit… Read more »

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For many years, LinkedIn was considered to be a platform for those seeking jobs, but there’s so much more you can accomplish using this channel, be it building connections or raising awareness for your brand. It is unsurprising that entrepreneurs are increasingly leveraging it for their digital marketing strategies. LinkedIn has been increasingly gaining popularity… Read more »

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As an entrepreneur, you must be well-versed in the significance of promoting your products or services well. However, managing finances can be tricky, and you may not possess all the resources required for advertisement campaigns across various mediums. Fortunately, with the internet continuously taking the world, social media marketing is proving itself to be one… Read more »

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In recent years, Instagram’s popularity has skyrocketed, and the current number of users worldwide is estimated to be around 1.28 billion. The social media app is a space not only to connect and share your life with other users but also to market products and raise awareness regarding social matters. When used correctly, Instagram ads… Read more »

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With about two billion users worldwide, Facebook offers a lucrative opportunity for brand marketers to target and reach a vast audience. However, if you don’t know how to navigate the complex system, Facebook advertising can be daunting. If your ads are not converting, there are ways to increase the CTR, audience engagement, and lead conversions…. Read more »

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LinkedIn accounts for at least 80% of the total social media leads, making it an essential platform for most businesses. LinkedIn automation tools can help your business succeed in the marketing game by streamlining the process. The tools can assist in publishing content for your audience at the most appropriate time and maximize your reach,… Read more »

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Social media has not only changed how we communicate but also how businesses interact with their customers. With a user base of 3.78 billion people, social media creates new opportunities for businesses to generate lots of qualified leads. In fact, over 90% of marketers report social media to be a crucial part of their digital… Read more »

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With over 1.6 billion users per month, Instagram is one of the best social platforms to market your business and build a more personal connection with your customers. From posting original content to tracking analytics, a lot goes into creating a solid presence on Instagram. This can make it quite difficult to manage on your… Read more »