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Over the past few years, Facebook has seen a huge decline in organic reach. On average, a typical Facebook post only reaches about 1-3% of the page’s fans. Why is this happening? There is way more content being produced on Facebook than there is time to absorb it. The competition in our News Feeds is… Read more »

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There are dozens of questions that can be asked about how to create a successful Facebook campaign. One of the overwhelming challenges of creating a campaign is maintaining quality posts that continuously engage your audience. However, with the use of Facebook Insights we can track the rate at which people are engaging with certain posts…. Read more »

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With Facebook and Twitter being visited by billions of users each day, social media plays an increasingly important role in customer service and public relations for businesses around the world. Social media platforms provide a public view of companies with the potential for instant feedback between brands and their customers. Advertising on social media and pushing… Read more »

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While social media management isn’t replacing SEO, the two are becoming intertwined faster than organizations can react. Content, social media, and SEO specialists all have to work closely together to deliver strategic goals. A social media agency can help you redesign a digital marketing strategy that incorporates these tightly interwoven disciplines.   Leveraging Marketing Channels… Read more »

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You work hard to keep your blog fresh and updated. You try to engage readers by posting about a wide range of topics. You include information that resonates with people. And still, you are frustrated by the low number of followers your blog has attracted! If you are looking for ideas for how to generate… Read more »

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Everyone knows for Facebook ad campaigns, having a high budget equals more results (leads, sales, awareness), but for most advertisers it also means more expensive result. If you are an advertiser on Facebook, you have most likely been in this situation. You build an ad and have it running at $20.00 per day. The ad… Read more »

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Developing a social media marketing campaign can be a daunting task for any business. However, the key to developing any successful social media campaign begins with identifying the purpose of the campaign, and the relevance of the campaign to your business. Many small businesses are eager to dive into social media campaigns with little knowledge… Read more »

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Even though you might already be using social media as part of the marketing strategy for your online business, there’s a chance you may not be using your social media ecommerce strategy to its full capabilities. The experts of Social Vantage are here to offer tips on how you can get the most out of… Read more »

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Step 1: Evaluate your target market audience and determine who or what Instagram accounts your page has the most influence on. Find and make a list of the Instagram accounts that have a large following and has the same target audience as your business. For example: If you are responsible for growing an Instagram account… Read more »

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If your business is online, you need to have an effective social media marketing plan in place. When executed properly, there’s simply no better return on investment for virtually any company. The process is nuanced and sometimes complex, which is why many organizations choose to acquire the services of a reputable social media management agency…. Read more »