Twitter Ads vs Facebook Ads: What’s the Difference?

by & filed under Facebook Advertising, Facebook Marketing, Twitter Marketing.

As an entrepreneur, you must be well-versed in the significance of promoting your products or services well. However, managing finances can be tricky, and you may not possess all the resources required for advertisement campaigns across various mediums. Fortunately, with the internet continuously taking the world, social media marketing is proving itself to be one… Read more »

Facebook Ads Not Converting? Here’s What You Should Do

by & filed under Facebook Advertising.

With about two billion users worldwide, Facebook offers a lucrative opportunity for brand marketers to target and reach a vast audience. However, if you don’t know how to navigate the complex system, Facebook advertising can be daunting. If your ads are not converting, there are ways to increase the CTR, audience engagement, and lead conversions…. Read more »

3 Best LinkedIn Automation Tools to Make Your Life Easier

by & filed under LinkedIn Marketing.

LinkedIn accounts for at least 80% of the total social media leads, making it an essential platform for most businesses. LinkedIn automation tools can help your business succeed in the marketing game by streamlining the process. The tools can assist in publishing content for your audience at the most appropriate time and maximize your reach,… Read more »

4 Ways to Use Social Media for Lead Generation

by & filed under General Social Media Strategy.

Social media has not only changed how we communicate but also how businesses interact with their customers. With a user base of 3.78 billion people, social media creates new opportunities for businesses to generate lots of qualified leads. In fact, over 90% of marketers report social media to be a crucial part of their digital… Read more »

Twitter Growth Tips from Industry Professionals

by & filed under Twitter Marketing.

Twitter has 211 million monetizable daily active users, making it an ideal business growth platform. It offers you free promotion by building awareness and growing your business by creating a solid organic following. Twitter connects your business to everyday world happenings. It allows you to learn the latest trends in real-time. With Twitter, you can… Read more »

6 Tips for Social Media Marketing for Hotels

by & filed under General Social Media Strategy.

With over 3.6 billion people in the world today on social media, creating an online presence is crucial to making your hotel a desirable destination for travelers. Social media marketing helps you improve brand awareness and authority, increase visibility and boost direct bookings. Read on for six tips to develop successful social media marketing campaigns… Read more »