With over 3.6 billion people in the world today on social media, creating an online presence is crucial to making your hotel a desirable destination for travelers. Social media marketing helps you improve brand awareness and authority, increase visibility and boost direct bookings. Read on for six tips to develop successful social media marketing campaigns for hotels.
1. Establish your social media marketing strategy
The first step to a successful marketing campaign is to outline a primary strategy. You should determine who your target audience is and their interests and behavior. This helps to create content tailored towards a specific audience. Additionally, you need to determine which social media platform to use. The choice of a social media platform is dependent on where most of your target audience hangs out. Once you identify ideal platforms, be sure to plan for what each channel will be used for.
2. Set your goals
What do you want to achieve with your social media marketing campaign? Do you want more traffic, increase your bookings, improve brand awareness or grow your social media followers? Outlining your goals before your social media campaign commences gives everyone involved an idea of what you are trying to achieve and keeps them motivated.
3. Create valuable content
Creating authentic, unique, valuable, and beneficial content is one of the best ways to keep your target audience engaged and followers coming back to your site. This helps you to establish yourself as an authority in the industry.
You could offer your audience tips on how to select the right hotel, how to access cheaper plane tickets, the best places and restaurants to visit while staying in your hotel, and the best things to do in the area your hotel is located in.
4. Invest in social media influencers
Identify individuals in your niche and area with a high social media following and engage them to promote your hotel. You could invite them to stay on your property and help you attract more customers. However, ensure that you consider your budget before determining what type of influencer you can afford.
5. Engage the audience
The best way to show your audience that you appreciate and value them is by engaging them on different social media platforms. Do not just focus on creating content and posting it on your social media handles; instead, dedicate time to responding to client feedback, questions, comments and interacting with them.
6. Hire a social media strategist
If you are looking to leverage the power of your social media strategy and realize significant business growth, consider investing in a social media strategist. A social media strategist has the relevant knowledge and expertise to leverage your marketing campaign to attract more inbound traffic, improve your ranking and enhance brand awareness. Strategists also observe social media trends and identify relevant keywords to help you create valuable content across different platforms.
Hotel social media marketing is an excellent way to engage with existing and prospective customers. It also helps you stand out and remain relevant in the saturated hospitality industry. By following the above tips, you will develop an effective social media marketing campaign for hotels that drives more bookings.