With over 1.6 billion users per month, Instagram is one of the best social platforms to market your business and build a more personal connection with your customers. From posting original content to tracking analytics, a lot goes into creating a solid presence on Instagram. This can make it quite difficult to manage on your own.

Fortunately, there are many marketing tools that can make promoting your business on Instagram easy for you. With these tools, you can generate leads, build social proof, spread brand awareness, and increase engagement on Instagram. In this post, we’re going to look at some of the best marketing tools you’ll need to advertise your business on Instagram:

1. SocialPilot

SocialPilot is one of the most popular marketing tools for business owners with growing teams. This tool allows you to link and manage all your social media accounts, including Instagram, in one place, along with letting you schedule your posts in bulk beforehand, saving you time.

It also comes built-in with Canva, allowing you to design an image, and add videos, GIFs, or pictures to go with your posts. This useful integration helps you create standout Instagram posts directly on your SocialPilot dashboard. It also lets you research trending posts and topics, providing ideas to keep your content varied and fresh.

2. Iconosquare

Iconosquare is another useful Instagram marketing tool that helps monitor your posts more effectively and efficiently. It provides you with valuable analytics insights into your Instagram campaign performance. With this tool, you can track engagement data, including average engagement per post, impressions history, reach, and how effective your campaigns are.

You can also track useful insights about your audience, helping you know where your followers are located, their language, and even their ages. These insights can help you create content that appeals to your audience and optimize your targeting efforts. It also comes with a publishing feature, letting you schedule your posts in advance.

3. Gleam

Running an Instagram giveaway contest is an effective way to grow your brand exposure and gain more followers. Gleam is a marketing tool that helps you run contests on Instagram, so you can drive your social engagement and capture leads. It lets you create giveaway contests with ease and track them in real-time. You can track each action the participants take to evaluate the performance of your contest campaign. Using the live-tracking feature, you can improve and expand your reach with each contest you run.

4. Buffer

Buffer is another essential Instagram marketing tool that helps you schedule posts plus analyze and amplify their reach and performance. It features an intuitive dashboard where you can conveniently set reminders to post images and videos. This ensures you consistently post content with links and images, helping drive your Instagram presence. You can also track interaction and engagement with ease.

5. LeeTags

Hashtags offer a great way to attract Instagram followers from across the globe, gain more likes, and build a community of loyal fans to your account. LeeTag provides you with hundreds of relevant and trending hashtags for your Instagram posts. This tool helps you analyze popular and relevant hashtags that you can apply to your posts for increased engagement.

You can create a set of relevant hashtags from different categories and even subcategories for effective micro-marketing. This tool also lets you save your search results and make a list of your favorite hashtags. This saves you lots of time and the hassle of coming up with relevant hashtags each time you post on Instagram.


Posting high-quality, stunning images is the best way to capture your target audience’s attention and make you stand out on Instagram. VSCO is an Instagram marketing tool that helps you create beautiful and artistic photos for your posts. This tool features a comprehensive set of editing tools and different filters and presets that you can use to create high-quality imagery on Instagram. A paid version also gives you access to more advanced editing tools, and over 130 presets for enhanced editing of your Instagram pictures and videos.


As you’ve seen, there are many useful marketing tools that you can use to promote your business on Instagram. These tools will help you create high-quality content for your Instagram profile and post it at the right times for maximum engagement, helping your business grow. Most of these tools come with free trials, so you can try them out without paying anything.

Featured Image by Pexels