In the vast digital landscape, Instagram stands out as a pivotal platform that has revolutionized personal and business communication. With a user base crossing the billion mark globally, Instagram offers a vibrant stage for individuals, influencers, and businesses alike to showcase their creativity, forge meaningful connections, and amplify their reach. 

Yet, imagine spending hours crafting the perfect Instagram post, curating images, and creating captivating captions, only for it to get lost in the digital abyss, with minimal likes and comments. The fall in engagement with new posts can be disheartening and downright frustrating. If you’ve been wondering why your posts are not reaching your followers, you’re in the right place.

This comprehensive guide is designed to dig deep into the Instagram algorithm’s inner workings, shed light on potential reasons why your posts might not be getting the visibility they deserve, and provide actionable solutions to enhance your Instagram visibility. So, without further ado, let’s delve into the intriguing world of Instagram algorithms.

Decoding the Instagram Algorithm

Before diving deep, it’s essential to understand what an algorithm is in the context of social media. An algorithm, at its core, is a set of rules or processes that a computer system follows to solve a problem or achieve an objective. For Instagram, this objective is to ensure users are presented with content they’re most likely to be interested in and engage with.

The Instagram algorithm operates by evaluating various factors like user engagement, content relevance, and timeliness. It then prioritizes posts in a user’s feed based on these factors. Over the years, Instagram’s algorithm has evolved significantly, moving from a simple chronological display of posts to a sophisticated model based on user behavior and preferences.

The most recent update in 2023 has introduced more nuanced adaptations. Backed by artificial intelligence and machine learning, the latest algorithm now possesses an improved understanding of individual user behaviors, preferences, and engagement patterns. This increased personalization aims to enhance the user experience, making the content discovery process more relevant and engaging.

Factors Influencing Instagram’s Algorithm

To navigate the Instagram algorithm effectively and ensure your posts land in your followers’ feeds, you need to comprehend the key factors that influence it:


On Instagram, engagement is currency. The more likes, comments, shares, saves, and even views a post gets, the more favorably it is viewed by the Instagram algorithm. High engagement indicates to the algorithm that the content is quality, engaging, and worth showing to more users.


Another crucial factor is the relevance of your content to your followers. This is assessed based on your followers’ past interactions with your content. If a user frequently likes, comments, or shares your posts, the algorithm will consider your future posts as highly relevant to them, making it more likely that they’ll see them in their feed.


Instagram values fresh content. The algorithm favors recent posts over older ones, meaning timely posts have a higher chance of appearing in your followers’ feeds.

Unraveling Reasons Why Instagram May Not Show Your Posts to Followers

Having understood how Instagram’s algorithm works, let’s explore possible reasons why your posts might not be gracing your followers’ feeds. These range from shadowbanning and low engagement to inappropriate posting times and privacy settings.

The Shadowban Phenomenon

The term ‘shadowban’ refers to a covert disciplinary action whereby a user’s content on social media platforms becomes invisible to non-followers without the user knowing about it. It’s essentially Instagram’s quiet way of limiting the reach of users who may be breaching their community guidelines or terms of service.

Rectifying a Shadowban

To avoid being shadowbanned, steer clear of actions that could be construed as spam. These include using unauthorized automation services, aggressively following or unfollowing users, or overusing hashtags. 

Regularly reviewing Instagram’s community guidelines can also help ensure you don’t inadvertently breach any rules. If you suspect you’ve been shadowbanned, consider taking a short break from posting, which could help reset your account status.

The Importance of Engaging Content

Engagement is at the heart of Instagram’s algorithm. If your posts fail to elicit sufficient likes, comments, shares, or saves, they’re less likely to be prioritized in your followers’ feeds.

Boosting Engagement

Elevating engagement levels begins with crafting high-quality, compelling content that resonates with your followers. Try to initiate conversations through your posts by asking questions, running contests, or creating interactive polls. 

Timely responses to comments and direct messages can also foster a sense of community and encourage more engagement. Finally, harness the power of hashtags to extend your content reach beyond your follower base.

The Timing Factor

Your posting schedule plays a crucial role in determining your content’s visibility. If you’re posting when your followers are less active, your posts are likely to get lost in the deluge of new content that populates their feed when they log in.

Optimizing Posting Times

To ascertain the most advantageous times to post, leverage Instagram Insights, which provides a detailed breakdown of your followers’ active hours. Once you’ve identified these peak periods, aim to post consistently during these windows to maximize visibility.

The Impact of Account Privacy

If your account is set to private, your posts’ visibility is confined to your existing followers. While this setting can be beneficial for personal accounts seeking privacy, it significantly limits your content’s reach and discovery potential on a platform like Instagram.

Reconsidering Account Privacy

If increasing post visibility and expanding reach are your primary objectives, consider switching to a public account. However, do remember that a public account comes with its own set of considerations, including exposing your posts to a wider audience, which might not always be desirable depending on your content and privacy preferences.

Reconsidering Account Privacy

Navigating Instagram’s Changes: A Look Ahead

Keeping up with Instagram’s ever-evolving algorithm can seem daunting, but it’s essential to mastering the platform. Staying on top of algorithm updates and adapting your strategy accordingly can ensure your content stays visible and continues to captivate your audience. 

Embrace the changes, experiment with different strategies, and remember that authentic engagement is key. As the old saying goes, “Change is the only constant.” In 2023, Instagram has taken strides in improving the shopping experience on the platform. Therefore, using Instagram’s shopping features can improve your visibility and sales if you’re a business. 

Tagging products in your posts, using the ‘shop’ tab, and creating Instagram Shopping ads can help attract potential customers and make it easier for them to purchase your products. While focusing on these strategies, it’s also important to avoid practices that may lead to a decline in your posts’ visibility. 

For instance, avoid spam-like behavior, such as mass-following or -unfollowing users, using bots, or abusing hashtags. Such practices can lead to Instagram restricting your account’s visibility, also known as shadowbanning.

Ready to Elevate Your Instagram Visibility?

In summary, ensuring your posts are seen by your followers on Instagram requires a blend of understanding the algorithm, crafting engaging and timely content, steering clear of practices that could lead to shadowbanning, and strategically deciding between a public or private account. 

While it may seem like a difficult feat, with patience and strategic planning, you can navigate Instagram’s murky waters successfully. Social Vantage, a leading social media marketing company, is here to assist. 

We offer tailored solutions to enhance your Instagram visibility, engage your audience, and grow your brand’s online presence. With our expert services, you can take your Instagram game to the next level. So, reach out to us today and start your journey toward achieving your Instagram potential.