With over 500 million monthly active users and over 500 million tweets posted per day, it can be overwhelming when trying to figure out where your company’s Twitter account fits into the mix. With these simple tips, you can begin growing your Twitter account in no time. In an earlier article we provided you general best practices for your Twitter account. In this article, I am going to walk you through a simple 3 step process any business can implement to grow their Twitter without spending a single dollar!
1. Post Engaging and Searchable Content
An easy way to increase engagement on Twitter is to use hashtags. Hashtags are a way for people to search for tweets on a common topic. Tweets with hashtags get two times more engagement than tweets without. Do some research ahead of time to figure out what industry-related hashtags have the most engagement on Twitter. For example, if you have an interior design company, search for #InteriorDesign or #HomeDecor to see which hashtags have sparked conversations.
2. Post Engaging and Searchable Content
It’s unrealistic to expect followers to come pouring in just because you post great content. One way to gain followers is to follow accounts related to your industry. An interior design company should follow relevant thought leaders like HGTV or Uncommon Goods. Dig deeper to find users who would be most interested in your brand by using outside sites such as Manageflitter. With Manageflitter, you can set up rules to follow anyone who follows specific Twitter accounts. This will allow you to easily filter through the millions of users on Twitter and find accounts most likely to follow you back.
3. Get Involved in conversations
After you’ve followed thought leaders, begin engaging with their content. This can be done easily by retweeting a tweet or replying to it. Live Twitter chats are another great way to get involved with your industry on Twitter. Twitter chats are when people meet at a predetermined time to converse on a topic using a designated hashtag. Companies like IKEA host chats to bring DIY home-owners together to ask and answer questions that they have about interior decorating. Twitter chats are a great way to connect with people you would not have otherwise. Last and certainly not least, remember to engage with your own followers. If someone tweets at you, respond in a timely manner. This will illustrate that you care about your customers.
By implementing these three tips, you’ll start seeing growth in your Twitter followers organically! Of course you can also implement Twitter Advertising Campaigns too!
What other strategies have you used to grow your account? Join the conversation below!