If Facebook was a country, it would be the largest country in the world. With over 1.5 billion users on Facebook, the potential reach for your business is exponential utilizing the Facebook advertising platform. Facebook has made the platform user friendly, however there are marketing techniques that need to be implemented in order to have a cost effective and scalable campaign. You most likely know the features of the Facebook advertising platform and the ability to target by age, gender, location, interests and even behavior, however what are the main benefits?

#1. Increase Exposure of Your Business

When it comes to getting your business in front of your ideal customers, you think you may need to spend thousands of dollars on a print advertising campaign and maybe 40% of the people you are reaching are qualified customers and looking for your product / service. With Facebook advertising, you can run a PPE (pay per engagement) campaign, where¬†you can essentially spend very minimal advertising dollars and reach thousands of people that are idea customers for your business. When your ideal customers log on to their Facebook, they will be able to see your business’s message directly in the newsfeed.

#2. Increase Lead Generation and Customers

Facebook advertising allows you to setup web click campaigns that allow you to send targeted people directly to a landing page or website. A typical landing page should include a name, email and phone number field where you can capture the person’s email as a lead for your business.

How are you managing your social media marketing initiatives? Social Vantage offers affordable to help your business succeed on social media.


About Matthew Pattoli

Matthew Pattoli is the co-founder and President of Social Vantage. He brings his marketing experience and high level skill set to the forefront of the most important marketing campaigns Social Vantage executes for their clients. This year alone, Matthew will oversee the strategy and execution of more than 1,000 social media marketing campaigns for hundreds of clients in multiple markets. Matthew enjoys vacationing to tropical islands to deep sea scuba dive with great white sharks.