Pinterest is one of most popular social sites and has seen immense growth in the last few years. Today there are millions of users who are part of Pinterest which makes it a lucrative marketing resource for businesses. If you are not using Pinterest as a part of your marketing strategy you are missing out on a great opportunity to connect with potential customers and build a customer base for the success of your business. In this article we will discuss some important tips for an effective Pinterest strategy for businesses.

Here are the tips to follow for an effective and successful Pinterest marketing strategy for your business:

1) Keep Your Boards Organized
One of the primary reason for the rising popularity is because of its clean and organized structure. You should keep this in mind when creating a marketing campaign using Pinterest. You should make a serious effort to keep all your boards clean and organized for best results. You should carefully classify all your products or services so that it is easy for your potential customers. to find them. You should look to create multiple boards so that all your content can be classified into appropriate categories. Some customers may only be interested in one of your product so they can follow just one board instead of all of them. This would make it lot easier for your potential customers to find the right products and services they are interested in.

2) Follow Right People
When you join Pinterest it may take some time to build a follower base as it takes time to build credibility. You should try and find people who have pinned content related to your industry and follow them. This can often speed up the process as when you follow someone they receive a notification and they may check out your profile. You should have interesting and relevant content as this will inspire them to follow you back. You would find that once you have good amount of followers your content receives a lot of repins which ensure better exposure improving chances of reaching out to a wider audience base who can be your potential customers in the future.

3) Watch Your Potential Customers
The key to building a successful and profitable business is to analyze and fulfill the needs of your customers. You should keep a close watch on who is following you, repining your content etc. This will give you an idea of what people are interested in which will help you create engaging content and attract potential customers. You can even check out related boards and see what people are sharing which will give you an idea bout latest trends. This will help you come with an effective marketing strategy for Pinterest which will yield great results.

4) Create Engaging Content
Pinterest is a great source to find potential customers but it is impossible to get good results if you don’t create content that is engaging and inspires people to check out what your business has to offer. Everyday thousands of pins are posted on Pinterest and your content needs to be interesting for people to take notice. You can reward your followers or have some giveaway event from time to time so that people show interest in your content and you get good results from your Pinterest marketing campaign. This can also help to grow your followers on Pinterest which would result in better exposure for your content.

5) Pin Consistently
The main aim of your Pinterest marketing campaign is to receive maximum exposure for your content so that potential customers can be attracted towards your business. You should analyze the types of Pins that are getting maximum attention and plan your pinning strategy accordingly. You should also ensure that you need to post consistently for best results. You should avoid posting too much content in a short period of time and also avoid not posting anything for several days and weeks.

Pinetest is one of the fastest growing social sites and has become more popular compared to some sites which have been around for a long time. You should certainly include it as a part of your social media marketing strategy as it provides a great opportunity to connect with your potential customers and build a successful and profitable business.

Author: Matthew Pattoli


About Matthew Pattoli

Matthew Pattoli is the co-founder and President of Social Vantage. He brings his marketing experience and high level skill set to the forefront of the most important marketing campaigns Social Vantage executes for their clients. This year alone, Matthew will oversee the strategy and execution of more than 1,000 social media marketing campaigns for hundreds of clients in multiple markets. Matthew enjoys vacationing to tropical islands to deep sea scuba dive with great white sharks.