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For any business looking to leverage the power of social media for growth, hiring a social media strategist is a great idea. Social media strategists have the expertise to observe business social media trends, pick out relevant keywords to help them create valuable content across their channels and create worthy business goals and objectives to drive the business forward.
Most importantly, they know how to leverage social media marketing to enhance brand awareness, improve your search engine rankings, get more inbound traffic, achieve better customer satisfaction, and increase conversion rates.
Here’s how you can hire a social media strategist to help grow your business:
1. Set your goals
If you are looking to hire a social media strategist, you probably want more traffic, increased brand awareness and authority, added followers, and increased turnovers. First, develop a plan of what you want to achieve from your social media profiles and social media strategist before hiring them.
2. Social media platforms
Selecting the social media channels for your business solely depends on where your prospective clients hang out. Each platform has specific reasons that different demographics of people choose them. For example, Linkedin is the preferred platform for business people wanting to network, while Instagram is chosen by a younger audience looking to connect with friends and brands.
If you decide on one or two (or especially more) social media platforms for your business, you will probably need to hire a social media strategist specializing in those platforms to plan them out for you, so you don’t waste precious time or money.
3. Look at skills and experience
When you know what you’re looking for in a social media strategist, it’s easy to find the right one. Some of the skills to look out for in a social media strategist include copywriting, strategic planning, communication, customer service, execution, analytics, and reporting.
In addition, consider the kind of experience your target strategist should have by evaluating your business needs or goals. This will help you decide whether you need a jack of all trades or an expert in specific platforms.
Partner with a recruiting agency
Recruiting agencies have experience in the best hiring procedures and processes, and partnering with them will help you land the most qualified talent.
When choosing a recruiting agency to partner with, pick one specializing in the social media marketing industry to get candidates closest matched to your needs.
Whether to hire a full-time or outsource
Some businesses prefer having an in-house social media marketing team, while others prefer outsourcing. Hiring in-house social media strategists allows them to blend in with your marketing team, helping to create a powerhouse of talent that’s beneficial for the growth of your business.
On the other hand, outsourcing your social media marketing services is less costly than hiring an in-house team. The average yearly salary of a social media manager is over $50,000, and a new hire may not necessarily have expertise in all social media areas to hit the ground running. This means you might need to spend crucial marketing time training them. By outsourcing, you get expertise from someone who lives and breathes social media marketing.
Hiring a social media strategist is necessary for every business that wishes to leverage the power of social media and promote their brand. By following the above guideline, you’ll be able to find your company the best talent and watch your business flourish.