Of all the brand building tools currently available, social media marketing is by far the most powerful. While in the past it was a reactive project that you would pursue only in your free time, things have changed dramatically over the years. These days, every company or business regardless of size is encouraged to use it in order to achieve its goals and to connect with their clients within a variety of contexts. Since social media does require extensive experience and time in order to properly manage, any business that wants to develop a healthy interaction with its consumers and increase brand awareness should consider hiring a social media management company.

Strengthen Your Brand Recognition

When it comes to building a reputation and brand using the power of social media, you not only require someone who knows exactly how to establish rapport with an audience and target those people who are interested in your products and/or services; but you also need someone who has a lot of experience with the online medium and knows how to implement effective strategies that help you establish yourself as a reliable and trusted brand.

Since doing it yourself would not only take a long time, but you would also be unsure of the results, it’s imperative that you hire a team of social media managers that has the resources and also the experience necessary to the maintain and develop your business’ online presence to support a strong social media campaign. By creating an active and also positive community for your brand, a social media management company can easily help you get a lot of loyal customers very soon.

Low Costs For Great ROI

A lot of businesses are still unaware of the power of social media and the impact it can have on their business and that is why they don’t venture in spending a lot of money on it. In fact, they’re even reluctant that a marketing agency can even help them improve their sales by a considerable margin. The truth is that many of them are dead wrong and here’s why: when hiring a marketing agency, you’re basically hiring a team of people that have a great amount of experience, various strengths and backgrounds that together, can come up with an effective social media strategy that can increase your sales by 50%, 100% and sometimes even 200%. This brings us to the next point, which is…

Improved Traffic

Plenty of decision makers these days are completely unaware of the immense potential social media can have in helping their company become more successful. When hiring a social media management company though, they’ll take care of creating accounts on platforms such as Instagram, Twitter, Facebook, YouTube and more in order to build a following and expose your business to a larger audience.

Next, they’re going to share various content, such as videos, articles and everything else necessary to get people interested, hold their attention and eventually convert them to loyal customers. For a lot of companies that choose not to hire an agency to help them achieve this, doing it on their own is simply not going to work. That is because they lack the skills, experience and resources a professional agency obviously has. Combining them together, they can easily post relevant content on these platforms and also find relevant followers that keep your visitors coming back to your website.

Social Media Is Not Only About Numbers

Sure, the more followers you have, the greater your exposure, but that’s not the essence of having a social media presence. It’s the social in media and that means you have to engage your audience, build a relationship with them and eventually earn their trust and loyalty. While you can perform a quick search online and realize there are thousands of articles written about this, one thing that you should keep in mind is that organic and active social media engagement is the best way to get more followers and fans.

Once you’ve established a presence on social media and have lots of followers, scale and make sure you have dedicated and experienced people handling every part of it. Stay up-to-date on trends, respond to questions quickly and always make the most of interactions as they occur. This is the oldest trick in the book which does require a lot of hard work, but has the massive advantage that it works every single time.

The Edge Over Your Competition

Even though social media has increased in popularity over the years, it seems that there are still a lot of businesses that haven’t adopted it yet and those that did usually think it’s something anyone with a bit of Facebook experience can do it. Unfortunately, that’s just not how it works. If you really care about your business and want to see it grow and flourish successfully, then it’s very important that you hire a social media management company.

By doing so, you’re going to have one or more dedicated and experienced social media managers that work hard in order to establish you as the top brand in your specific niche and then focus their efforts to greatly increase your sales by capitalizing on the huge audience they managed to amass in the process. On top of that, for some time now, Google begun to recognize the ranking factors of social media. What does this mean for you? Well, if you have an account on any social media platform, such as Twitter or Facebook for instance, then this is going to have a great impact on your search ranking, giving you an edge over your competition.

Technology advances every day and trends change quickly as well, which means that you need to do everything you can in order to stay up-to-date with everything. Sure, no one expects one man to do that, since as the president of your company or CEO, you have other more important matters to attend to. That is why in this case, you should consider hiring an experienced social media management company. They will take this great weight off your shoulders and make sure to use all their experience, skills and creativity in order to reach out to a wider audience, engage it and then capitalize on it.


About Matthew Pattoli

Matthew Pattoli is the co-founder and President of Social Vantage. He brings his marketing experience and high level skill set to the forefront of the most important marketing campaigns Social Vantage executes for their clients. This year alone, Matthew will oversee the strategy and execution of more than 1,000 social media marketing campaigns for hundreds of clients in multiple markets. Matthew enjoys vacationing to tropical islands to deep sea scuba dive with great white sharks.