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The online business ecosystem has become competitive in the post-pandemic world, and business owners need a wider audience to keep up. Thankfully, sites like Twitter help you expand your social reach with ease.

With 290.5 million monthly active users on Twitter, your chances of getting brand engagement are high. Here are the five best Twitter tools to grow your audience.

1. Hootsuite

Hootsuite is a social media marketing tool that many marketers all over the world use to improve their Twitter engagement.

It lets you manage all your social media accounts from one dashboard and at the same time. From conversation monitoring, powerful scheduling, and customer outreach improvements, Hootsuite has a robust set of features made for Twitter.

Hootsuite lets you schedule tweets, uses UTM codes to track your content to know which one is generating the most traffic, and personalizes columns. It also allows you to target your followers and publishes several helpful guides for you to maximize the Twitter platform.

2. Buffer

Buffer is designed to help you manage your tweets by scheduling them. The goal is to allow you to keep your Twitter account running smoothly while you are still committed to other engagements.

However, it is important not to post too many tweets at once so that your followers don’t feel spammed. If you need help with this, some social media management agencies like Social Vantage are perfect.

3. Owlead

This platform doesn’t just allow you to tap into a wider pool of audience, but target them in segments. To achieve this, Owlead categorizes, filters, and finds relevant matches for you. If you identify an influencer or competitor’s Twitter account that you would like to reach out to their audience, you can notify the platform and get some help.

With Owlead, you can also track your daily audience growth and use the analytics and insights it provides to know your audience.

4. Tweepi

Tweepi is a Twitter-specific platform that scores high thanks to its use of artificial intelligence (AI) to help users grow their audience. Tweepi is an intuitive tool and it takes a big chunk of your day-to-day workload by automating almost every activity in your website and Twitter account. This allows you to focus more on content creation and brand strategy

5. Twesocial

Twesocial is another tool that is great at targeting a specific set of followers to grow your profile. It offers round-the-clock customer support and even gives you growth reports if you ask for them.

Twesocial is one of the recommended Twitter tools to boost your audience because it uses automatic engagement with others and target relevant user profiles by

The tools listed above will help you grow your brand on Twitter and other social media platforms. However, if you are a busy business owner, it might be best to get an agency to help you manage your social media channels.