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Organic reach on social media has been steadily declining for some time now, making it more difficult for brands to reach their target audience. Fortunately, dedicated social media holidays present a great opportunity for businesses to get more exposure and publicize their message to users who share the same values and interests. These holidays provide… Read more »

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Written by: Lilianna Ferguson Social media engagement is a significant metric to put into consideration when constructing an online store. While most need to build their audience’s size, they frequently neglect to expand their social media engagement also. When you involve your followers on social media, you can divert them from fans into clients. The… Read more »

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Understanding the Differences Between Advertising in Traditional Media and Social Media If you are trying to find a way to effectively market your company’s goods and services, then you know the number of choices for channels you can use to reach your customers is staggering. There’s no way to invest in everything at once when… Read more »