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Lead generation involves identifying, attracting, and converting online users into business prospects. It utilizes online tactics, channels, and techniques, like email campaigns, downloadable content, and paid social media ads. Lead generation presents chances for companies to attract qualified leads with current interests in their services and products. This enables marketers to engage effectively with people… Read more »

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As a business, when you run a marketing campaign for your products or services, your aim is for your content to reach the masses and capture their interest. How do you gauge the effectiveness of the strategies used? Is it by looking at the number of views or shares your posts receive? Although such metrics… Read more »

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Running a successful business entails taking care of numerous operational details and available resources to ensure your product or service emerges attractive in the market. In the time of digital technology, running social media accounts is of the utmost advantage for companies. However, most entrepreneurs struggle with this concept as they’re unable to allot enough… Read more »

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Drafted by: Sioned Vaughn An e-commerce solution is simply an online tool, software, or platform that helps online vendors conduct business online. There is a wide range of solutions available to e-commerce businesses, that can handle anything from marketing, payment processing, bookkeeping, vendor management, to web design, and a whole host of other solutions. No… Read more »

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A big part of building a credible and memorable online presence is having a blog where you can regularly share innovations, respond to customer inquiries in an informative fashion, and share valuable material of interest to people who have the potential of helping your business grow. The challenge is creating a blog that stands out… Read more »

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Since its conception, the Internet has taken the world by storm, becoming the zeitgeist of a digital generation. As a result, organizational processes, e-commerce, marketing and more have all become increasingly virtual. Advantages to this include the instantaneous sharing of materials and data, as well as the opportunity to market products and services to people… Read more »

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You’ve written the perfect piece of marketing content, work that’s sure to attract your target customer and boost your company’s visibility. .But will have the reach you hoped for?  Social Vantage is dedicated to helping you learn the most effective ways to market your content so it’s seen by the right eyes and yields the… Read more »