In today’s ever-evolving digital landscape, social media has emerged as a crucial component of any successful marketing strategy. With its immense reach and influence, social media platforms provide businesses, including tax preparers and professionals in the financial industry, unparalleled opportunities to connect with their target audience personally. As we step into 2023, it becomes imperative… Read more »

Digital Marketing and Social Media Marketing are two distinct promotional strategies that businesses can use to connect with potential customers in the digital world. While both share similarities in terms of their underlying objective, their approach and execution differ greatly. Understanding the differences between these two marketing tactics is crucial to determine which one will… Read more »

Social media has become the latest buzzword for online marketers these days, who want to optimize their online existence and give a boost to their bottom line. You too may have heard of several social media benefits but perhaps feel either hesitant to join the league, or need a better understanding of the return on… Read more »

You might already be using social media to promote your brand, whether it’s a local gym, a yoga center, or just a personal training business, but there’s always room to grow. Chances are, your brand is already on several various social media channels, but is your strategy working? Do you stand out from other competition?… Read more »

First things first, let’s define what a Facebook Lookalike Audience actually is! Facebook defines Lookalike Audiences as a way to reach new people who are likely to be interested in your business because they’re similar to customers you care about. These audiences can be based on a variety of sources in order to target different… Read more »

FACT: It’s absolutely vital for a local business to leverage social media marketing campaigns for their business. Most local businesses don’t realize how crucial social media is and the impact it has from a marketing standpoint. More than 700 million people visit Facebook every day and it’s becoming a powerhouse in the advertising space. If you aren’t… Read more »

With 74% of online adults being active on social media, you cannot afford to skip using social media as an avenue to reach potential customers. However, finding the right platform to use can be a daunting task for businesses who are new to social media. Quality is always better than quantity, so before joining every… Read more »

Pinterest can be your powerhouse for increased engagement, traffic, leads and sales all while building your Pinterest brand. Use these 5 tips for increased growth and exposure on Pinterest! Add the Pinterest Widget By installing the Pinterest Widget in several prominent places on your website and blog, you make it easy for people to find… Read more »

With over 100 million daily active users, 9,000 snaps shared per second, and 400 million snaps shared per day. Snapchat is by far one of the fastest-growing and most active social media networks available today. Snapchat has the ability to adapt and update their platform daily which is something that separates them from every other… Read more »

Prior to the 2008 election, social media had been most effective for advertisers in the commercial & service sectors. Rarely had we seen public figures step into the limelight via social media (SM), nor had we seen one effectively use SM to invigorate a campaign with a progressive, liberally minded social media presence. President Obama’s… Read more »