Do you have visitors coming to your site but not following through to buy a product or opt-in on your lead generation form? Complete this circuit by showing your ads AGAIN to this already warm traffic audience. Showing your ads to people who already KNOW you and have already visited your website will increase conversion rates… Read more »

When creating Facebook advertisements, the targeting you use can make or break your campaign’s success. In order to achieve the best results from your ads, it is important to know your target market and find the demographics on Facebook that best match your target markets demographics. The following are a variety of ways in which… Read more »

Everyone knows for Facebook ad campaigns, having a high budget equals more results (leads, sales, awareness), but for most advertisers it also means more expensive result. If you are an advertiser on Facebook, you have most likely been in this situation. You build an ad and have it running at $20.00 per day. The ad… Read more »

Step 1: Evaluate your target market audience and determine who or what Instagram accounts your page has the most influence on. Find and make a list of the Instagram accounts that have a large following and has the same target audience as your business. For example: If you are responsible for growing an Instagram account… Read more »

We never thought this day would come, but it finally has. Within this past week, Facebook released Instagram as an advertising option on their ads manager (For people that are not aware, Facebook owns Instagram). This is a HUGE milestone in the digital marketing / advertising industry. Everyday, advertisers have waited months, if not years… Read more »