Have you been considering running a contest for your business on social media? Promoting a contest or giveaway on Facebook is a great way to increase engagement and exposure for your brand. When it comes to executing a successful campaign, there are a few important things to consider.   What is the goal of this… Read more »

Posting daily content to your business’ social media channels is a major key to having a successful social media marketing presence. The problem today is that most businesses have either no idea what to post, or they post 3 times per day and every post has a call-to-action to buy something from them…no thanks, yawn… Read more »

Over the past few years, Facebook has seen a huge decline in organic reach. On average, a typical Facebook post only reaches about 1-3% of the page’s fans. Why is this happening? There is way more content being produced on Facebook than there is time to absorb it. The competition in our News Feeds is… Read more »

There are dozens of questions that can be asked about how to create a successful Facebook campaign. One of the overwhelming challenges of creating a campaign is maintaining quality posts that continuously engage your audience. However, with the use of Facebook Insights we can track the rate at which people are engaging with certain posts…. Read more »

Everyone knows for Facebook ad campaigns, having a high budget equals more results (leads, sales, awareness), but for most advertisers it also means more expensive result. If you are an advertiser on Facebook, you have most likely been in this situation. You build an ad and have it running at $20.00 per day. The ad… Read more »