First things first, let’s define what a Facebook Lookalike Audience actually is! Facebook defines Lookalike Audiences as a way to reach new people who are likely to be interested in your business because they’re similar to customers you care about. These audiences can be based on a variety of sources in order to target different… Read more »
When creating Facebook advertisements, the targeting you use can make or break your campaign’s success. In order to achieve the best results from your ads, it is important to know your target market and find the demographics on Facebook that best match your target markets demographics. The following are a variety of ways in which… Read more »
Posting daily content to your business’ social media channels is a major key to having a successful social media marketing presence. The problem today is that most businesses have either no idea what to post, or they post 3 times per day and every post has a call-to-action to buy something from them…no thanks, yawn… Read more »
Over the past few years, Facebook has seen a huge decline in organic reach. On average, a typical Facebook post only reaches about 1-3% of the page’s fans. Why is this happening? There is way more content being produced on Facebook than there is time to absorb it. The competition in our News Feeds is… Read more »
There are dozens of questions that can be asked about how to create a successful Facebook campaign. One of the overwhelming challenges of creating a campaign is maintaining quality posts that continuously engage your audience. However, with the use of Facebook Insights we can track the rate at which people are engaging with certain posts…. Read more »
Everyone knows for Facebook ad campaigns, having a high budget equals more results (leads, sales, awareness), but for most advertisers it also means more expensive result. If you are an advertiser on Facebook, you have most likely been in this situation. You build an ad and have it running at $20.00 per day. The ad… Read more »
We never thought this day would come, but it finally has. Within this past week, Facebook released Instagram as an advertising option on their ads manager (For people that are not aware, Facebook owns Instagram). This is a HUGE milestone in the digital marketing / advertising industry. Everyday, advertisers have waited months, if not years… Read more »
Facebook and Google both are internet giants and they have created a huge ground for advertising. They both have their individual advertising model. The advertisers often find it difficult to decide, which one is a better advertising platform. Both are primarily Pay Per Click advertising channels and can be really cheap if you know the… Read more »
