You might already be using social media to promote your brand, whether it’s a local gym, a yoga center, or just a personal training business, but there’s always room to grow. Chances are, your brand is already on several various social media channels, but is your strategy working? Do you stand out from other competition?… Read more »

1. Summer Slimdown Facebook Promotion A slimdown Facebook promotion is perfect for anyone looking to get in shape for the spring and summer season. Since you’re trying to attract new members to your gym, the “Summer Slimdown” would be a unique program that a coach or trainer at your gym would put together for your… Read more »

FACT: It’s absolutely vital for a local business to leverage social media marketing campaigns for their business. Most local businesses don’t realize how crucial social media is and the impact it has from a marketing standpoint. More than 700 million people visit Facebook every day and it’s becoming a powerhouse in the advertising space. If you aren’t… Read more »

With 74% of online adults being active on social media, you cannot afford to skip using social media as an avenue to reach potential customers. However, finding the right platform to use can be a daunting task for businesses who are new to social media. Quality is always better than quantity, so before joining every… Read more »

With over 100 million daily active users, 9,000 snaps shared per second, and 400 million snaps shared per day. Snapchat is by far one of the fastest-growing and most active social media networks available today. Snapchat has the ability to adapt and update their platform daily which is something that separates them from every other… Read more »

Prior to the 2008 election, social media had been most effective for advertisers in the commercial & service sectors. Rarely had we seen public figures step into the limelight via social media (SM), nor had we seen one effectively use SM to invigorate a campaign with a progressive, liberally minded social media presence. President Obama’s… Read more »

Managing several Facebook pages and ad accounts can be a pain, but Facebook’s new management tool, business manager, can change that! It’s time to separate your personal Facebook profile and business Facebook profile. By using Facebook business manager you can gain access to pages and ad accounts without being friends with your co-workers, clients or… Read more »

Posting daily content to your business’ social media channels is a major key to having a successful social media marketing presence. The problem today is that most businesses have either no idea what to post, or they post 3 times per day and every post has a call-to-action to buy something from them…no thanks, yawn… Read more »

There are dozens of questions that can be asked about how to create a successful Facebook campaign. One of the overwhelming challenges of creating a campaign is maintaining quality posts that continuously engage your audience. However, with the use of Facebook Insights we can track the rate at which people are engaging with certain posts…. Read more »

With Facebook and Twitter being visited by billions of users each day, social media plays an increasingly important role in customer service and public relations for businesses around the world. Social media platforms provide a public view of companies with the potential for instant feedback between brands and their customers. Advertising on social media and pushing… Read more »