With over 3.6 billion people in the world today on social media, creating an online presence is crucial to making your hotel a desirable destination for travelers. Social media marketing helps you improve brand awareness and authority, increase visibility and boost direct bookings. Read on for six tips to develop successful social media marketing campaigns… Read more »

Image by Unsplash Over the last decade, social media has become a powerful platform for businesses. While many consider it ideal for business-to-customer marketing, social media can also be very effective for B2B marketing. You just need to get an effective strategy that can guarantee results. Here are five simple ways you can run a… Read more »

Image by Pixabay For any business looking to leverage the power of social media for growth, hiring a social media strategist is a great idea. Social media strategists have the expertise to observe business social media trends, pick out relevant keywords to help them create valuable content across their channels and create worthy business goals… Read more »

Image by Unsplash There isn’t a standard set pricing for social media marketing. Instead, the cost of social media marketing depends on several factors, including the: • Experience of the marketer or agency • Size of the business • Complexity of the marketing strategy • Amount of effort going into a marketing campaign • Goals… Read more »

LinkedIn Lead Generation: Everything You Need to Know (2021) Are your social media strategies generating the leads you need? If not, there may be one social media platform that you haven’t tried yet. LinkedIn is one of the largest platforms in the world, and it offers a lot of advantages to marketers who want to… Read more »

7 Ways That Brands Can Leverage Social Media   Brands: if you are not leveraging social media, good luck with marketing in the years ahead. Facebook has close to 2 billion active users worldwide, and studies show that 97% of adults aged 16-64 have logged into a social media site within the last month. But… Read more »

Social media platforms have become extremely powerful tools for businesses these days, which make it necessary for businesses to know about some effective social media tips. Nowadays, consumers continually interact with brands as well as with each other through social media, which has a significant impact on their purchasing decisions. If you fail to communicate… Read more »

Understanding the Differences Between Advertising in Traditional Media and Social Media If you are trying to find a way to effectively market your company’s goods and services, then you know the number of choices for channels you can use to reach your customers is staggering. There’s no way to invest in everything at once when… Read more »

Social media has become the latest buzzword for online marketers these days, who want to optimize their online existence and give a boost to their bottom line. You too may have heard of several social media benefits but perhaps feel either hesitant to join the league, or need a better understanding of the return on… Read more »

Since its conception, the Internet has taken the world by storm, becoming the zeitgeist of a digital generation. As a result, organizational processes, e-commerce, marketing and more have all become increasingly virtual. Advantages to this include the instantaneous sharing of materials and data, as well as the opportunity to market products and services to people… Read more »