About Travers Lasik: Dr. Travers is the most experienced LASIK doctor in the area with over 35,000 procedures performed. Along with her staff, this is the best choice for a LASIK procedure
Travers Lasik contacted Social Vantage in regards for a full digital marketing campaign including Facebook Ads and Email Marketing. Their main goal was to increase the amount of leads they were getting interested in a LASIK surgery. Travers Lasik was familiar with social advertising but had not achieved results that have equated to a positive return on investment
Service Setup > Strategy Planning > Strategy Implementation > Results Overview
Approach:
Social Vantage built out a proposed strategy to present to Travers Lasik. The strategy was comprised of developing an offer that was compelling to a potential customer in search of Lasik surgery. In this case, the best compelling offer that Travers Lasik could provide while still being profitable was $1000 off of Lasik services. Social Vantage built out a one-page landing page that displayed the offer to any traffic that visited the landing page.
Landing Page Design & Development
Facebook Advertising
After setting up the landing page, we created Facebook ads and targeted people in a 25 mile radius of their office. Any Facebook ad traffic that came to the landing page but did not convert, we were retargeting with the same offer and a more personalized message saying ‘Remember Us?’. The retargeting Facebook ads had the highest conversion rate from click to lead.
After gathering all of the emails / leads, about 50% of the leads responded and booked a free consultation to come in. The other 50% we put on an email list and send periodic newsletters with other offers to spark their interest.
Let’s put it all together.
Results:
The results for Travers Lasik were fantastic. In the first 30 days of working together we had 14 leads for Travers Lasik. Of those 14 leads, 4 went ahead and committed to a $3000+ surgery.
