Case Study – The Station at Maplewood Apartments

About The Station at Maplewood The Station at Maplewood is a beautiful apartment complex located in Maplewood, New Jersey. The apartment complex is located feet away from the train platform, so traveling is extremely convenient. With this community, you can enjoy all of the amenities of a luxury lifestyle. Elegantly appointed common areas and on-site fitness center. An abundance of local shopping and other conveniences.


The main challenge for The Station at Maplewood was increasing their social media presence, as well as capturing new potential leads from different online marketing channels. Before The Station at Maplewood joined Social Vantage, the apartment community struggled to gain exposure and traffic to their website. Our team knew that it could be a difficult task since there are many other apartment communities around the same area. However, we knew that with our real estate experience on social media and the effective strategies we use, we would have no trouble marketing this brand successfully.

The Station at Maplewood Facebook Page

The Station at Maplewood Website

One Month: 16 Leads Opted In To “Schedule A Tour” Of The Maplewood Apartments.


The strategy used for The Station at Maplewood is very similar to the strategy we use for all of our real estate clients. The strategy consists of a few different areas of focus: content, advertising and social channel growth. Working very closely with our client, our team did major demographic research to pin point exactly what the demographics looked like for an individual who would want to reside in The Station at Maplewood apartment community.

Once that research was complete, we began to initiate the very first round of content to be posted for the social channels, as well as the “Page Like” advertising campaigns. While all of that was being prepared, our advertising and design team was working on the next stage of the strategy, the Facebook newsfeed advertising campaigns. These newsfeed campaigns were going to drive people to our custom built “landing page” where they would enter their information to “schedule a tour” of the apartment community.

Content Creation

Promotional-Engaging Post: (63 Likes, 1 LEAD / Comment)

This post is an “Promotional-Engaging” styled post we used. This type of post is designed to capture good engagement from the fans, while also promoting the property. You can see how it captured the attention of one individual and generated a qualified lead.

Promotional / Engaging Styled Post: (69 Likes)

This post is a “Promotional / Engaging” styled post we used for The Station at Maplewood. This type of post is designed to engage the fans with a beautiful picture from one of the apartments. This styled post also promotes the page very well and brings a great mount of organic virality.

Effective Implementation of Facebook Strategy For Mobile & Desktop Ads.

Facebook Advertising

The Station at Maplewood Facebook Desktop Ads


Facebook Ad Targeting

Lead Capture Funnel

Step 1:
Targeted Facebook Advertisement

Step 2:
Traffic Sent To Landing Page

The Station at Maplewood Landing Page
This is the destination of the traffic that “clicks” on the Facebook newsfeed advertisement in step.