7 Ways That Brands Can Leverage Social Media   Brands: if you are not leveraging social media, good luck with marketing in the years ahead. Facebook has close to 2 billion active users worldwide, and studies show that 97% of adults aged 16-64 have logged into a social media site within the last month. But… Read more »

Social media platforms have become extremely powerful tools for businesses these days, which make it necessary for businesses to know about some effective social media tips. Nowadays, consumers continually interact with brands as well as with each other through social media, which has a significant impact on their purchasing decisions. If you fail to communicate… Read more »

Understanding the Differences Between Advertising in Traditional Media and Social Media If you are trying to find a way to effectively market your company’s goods and services, then you know the number of choices for channels you can use to reach your customers is staggering. There’s no way to invest in everything at once when… Read more »

Social media has become the latest buzzword for online marketers these days, who want to optimize their online existence and give a boost to their bottom line. You too may have heard of several social media benefits but perhaps feel either hesitant to join the league, or need a better understanding of the return on… Read more »

A big part of building a credible and memorable online presence is having a blog where you can regularly share innovations, respond to customer inquiries in an informative fashion, and share valuable material of interest to people who have the potential of helping your business grow. The challenge is creating a blog that stands out… Read more »

The goal of just about any business blog should be to create more customers for your business. You can have sub-goals of this that contribute to growing your customers base; these can include greater pageviews, more people linking to your site, more comments on your blogs, more subscribers to your blog and more interaction with… Read more »

  Blogs, their content, and the activity of their writers can yield a wealth of information and entertaining conversation. In fact, blogging can be a valuable tool to strengthen your online presence, drive your brand, and build your social media following. If you are looking for ways to translate your blogging success into growing the… Read more »

Since its conception, the Internet has taken the world by storm, becoming the zeitgeist of a digital generation. As a result, organizational processes, e-commerce, marketing and more have all become increasingly virtual. Advantages to this include the instantaneous sharing of materials and data, as well as the opportunity to market products and services to people… Read more »

You’ve written the perfect piece of marketing content, work that’s sure to attract your target customer and boost your company’s visibility. .But will have the reach you hoped for?  Social Vantage is dedicated to helping you learn the most effective ways to market your content so it’s seen by the right eyes and yields the… Read more »

Social Vantage is the world’s most advanced social media management service. That’s a lofty claim, but we can back it up. Some of the world’s biggest brands—like Berkshire Hathaway, Hyatt and Lindt—trust our work and that means a lot to us. In fact, it’s their high level of support that we believe was instrumental in… Read more »