Are you looking to build your business’s social media presence but unsure where to start? With so many platforms available, knowing which is best for your business goals can be overwhelming.
Luckily, we’re here to help! In this blog post, we’ll cover 10 of the best social media platforms for businesses that you can use today in order to maximize your reach and optimize engagement.
Whether you want more followers for a small business or larger own visibility as a corporate brand – these top-rated digital tools will surely get the job done. Keep reading and discover how leveraging the power of each platform can help engage customers while significantly boosting overall profits!
Why Is Social Media Good for Business?
Social media has become an invaluable tool for businesses, allowing them to easily reach potential customers. With 81% of the US population having at least one social media profile and over 50% having two or more, no matter which platform you choose to invest in, you will gain significant exposure.
Social media users are not just using their accounts to connect with friends but also making purchasing decisions – 70% of B2C businesses have acquired customers through Facebook, 93% of Pinterest users use the platform to plan or make purchases, and 83% of Instagram users have used the app to buy a product online.
Companies can significantly improve their bottom line by investing in social media marketing and taking advantage of its powerful ability for customer acquisition and retention.
How Is Social Media Used for Business?
Social media platforms are powerful tools for reaching and engaging with more customers than ever before. With a combination of creative content, targeted ads, and thoughtful responses to customer comments, businesses can use social media to actively promote their products and services, attract new leads, and generate more sales.
By providing timely responses to customer queries or feedback on your channels, you gain their trust and loyalty which helps build stronger relationships between your brand and its customers.
Additionally, social media allows for more personalized interactions with customers – you can share updates about promotions or events tailored specifically to them or even create one-on-one conversations in private chat rooms. You can use analytics tools to track how well your campaigns are doing so that you can make changes as needed in order to achieve better results.
Ultimately, using social media effectively requires a strategic plan that takes into account both the brand’s goals and its audience’s needs. With careful planning and implementation, businesses can see improved engagement rates leading to higher conversions and increased revenue.
The Best Social Media Outlets for Business
Business owners have a lot of different platforms to choose from nowadays. From established social media giants like Facebook and Twitter to more niche platforms such as Instagram and TikTok, there is an array of options available for businesses to promote their products and services.
Each platform may offer different advantages depending on the type of business, the products or services being offered, and the target audience. Business owners need to do research into what type of customers they are hoping to reach and which platform would best suit their needs before making a commitment, as numerous factors need to be taken into account in order to ensure success.
Facebook is an undeniable powerhouse when it comes to digital advertising and marketing. This social media platform boasts the highest monthly active users worldwide, making it a must-have for businesses when establishing their online presence.
According to recent studies, 71% of consumers and 65% of marketers are planning on utilizing Facebook in the upcoming year. This could be the perfect opportunity for companies looking to grow their customer base and spread their message further than ever.
Furthermore, digital ad spending accounts for more than a quarter of total expenses allocated towards Facebook, meaning that paid social ads are an effective way to reach high numbers of potential buyers.
As more people turn to the internet for shopping and entertainment, brands must also adjust their strategies accordingly in order to remain relevant in this ever-evolving space. Investing in a strong Facebook presence can help make sure they stay at the forefront of customers’ minds while gaining access to new markets and larger audiences.
As one of the most widely used messaging apps, WhatsApp is an invaluable tool for companies to reach their customers on a global scale. By leveraging this platform, businesses are able to provide real-time support, updates and personalized interactions that customers expect.
In fact, 70% of customers report they want these conversational experiences with brands on social media, while 60% of brands say direct messaging (DM) plays an important role in their customer care strategy. Therefore, using a comprehensive social media management system can help marketers easily stay connected with all their customers via WhatsApp and other platforms.
Ultimately, this ensures high customer engagement and satisfaction, leading to increased brand loyalty and trustworthiness—essential components for long-term success in today’s competitive market.
TikTok
TikTok has become an increasingly popular platform among consumers, particularly those in the United States. It provides users with a wide selection of meme-y videos that are often less polished than other social media platforms.
With 38% of consumers believing it will be one of their go-to resources this year, TikTok is proving to be an important part of the marketing landscape. Not only does TikTok offer a chance for brands to build trust with users, but 73% of them feel closer connections when interacting with products and services on the platform.
Almost half of users say TikTok had an influence on their purchasing decisions, further highlighting its usefulness as a marketing tool. For these reasons and more, businesses would do well to consider incorporating TikTok into their digital strategies – it could make all the difference in getting your message out there and engaging potential customers.
It’s no secret that TikTok has become a significant platform for reaching and engaging Gen Z and, increasingly, also more cross-generational audiences. This is due to the app’s ever-evolving trends which constantly bring fresh content to users’ feeds.
As such, TikTok trends can be used as valuable insight and inspiration for social media content creators on various platforms. Not only do these trends help marketers keep their finger on the pulse of youth culture, but they can also provide real-time data about how people are responding to certain topics, products and services.
Additionally, it offers an opportunity to produce creative visual content which will capture attention in an engaging way while positioning brands in front of the right audience at the right time. As TikTok continues to grow in popularity, it recently surpassed two billion global downloads; businesses need to consider its potential when devising their digital marketing strategies.
Instagram has become an essential platform for any brand looking to engage with their consumers in the digital age. With nearly half of US adults relying on Instagram as their primary platform in 2022, and short-form video preference on the rise, it’s clear that brands need to invest in this space if they want to stay competitive.
Instagram Shopping makes it easier than ever for customers to quickly find what they’re looking for and make purchases without having to leave the platform. It’s no wonder that 70% of shoppers are turning to Instagram when making their next purchase.
People use Instagram to contact brands directly with questions or feedback, making it a key part of any customer service strategy. With such a wide variety of users and uses, there’s no doubt that investing in an effective Instagram marketing strategy is more critical than ever before.
YouTube
YouTube is an incredibly effective platform for brands that want to engage with their audience, both in-platform and through organic search. Recently, YouTube has also added its latest feature, YouTube Shorts. These are a short-form content feed where users can watch videos up to 60 seconds long. This format has been proven to be 2.5 times more engaging than long-form content, making it an ideal way for brands to reach their target audiences.
Not only is YouTube a hub for entertainment and informative content, but its user base is growing bigger every day. It’s now second only to TikTok in terms of average time spent on the platform each day, with 51% of consumers indicating they plan on using it frequently over the course of 2021.
Beyond simply entertaining viewers with videos or music clips, YouTube offers marketers a great opportunity to showcase products in creative ways that are visually appealing and capture their audience’s attention. Brands can produce high-quality product demonstration videos, how-to tutorials or even just aesthetically pleasing visuals that help promote products and services without being overly promotional or sales-y.
While LinkedIn is often associated with B2B marketing, there are plenty of reasons why brands should consider developing their LinkedIn strategy. As the world’s largest professional network, it’s one of the best social media platforms for business and for lead generation; brands are able to hyper-target their professional audience using rich demographic data and interest-based filtering.
It’s also home to job seekers and investors, making LinkedIn and its tools a valuable resource for recruiting and establishing your employer branding strategy to differentiate from your competitors.
Twitter is a powerful social media platform that allows users to post and share information around the clock quickly. It’s an effective way for businesses to reach customers, providing real-time updates on news, entertainment, sports, politics and more – all in just 140 characters. Brands increasingly use Twitter as an alternate customer service channel, with Salesforce calling it the “New 1-800 Number for Customer Service.”
Surveys show that over 80% of social customer service requests happen on Twitter. Businesses can quickly respond to customer’s inquiries and concerns using this platform, targeting their most engaged followers who are likely to spread the news about their brand rapidly.
In addition, Twitter’s analytics provide valuable insights into user engagement trends on their platform, which can be used for marketing purposes. For example, advertisers can use targeted ads aimed at specific audiences or schedule posts based on peak engagement times.
Ultimately, Twitter has become a critical tool for businesses and brands looking to expand their reach within the online world and stay connected with real-time events around the world.
Reddit is one of the world’s most influential social media sites, attracting billions of visitors every month and boasting over 100,000 unique interest-based communities. Redditors are renowned for their passion and commitment to authentic conversations and reliable sources.
They gather in these communities to discuss a broad range of topics in an engaging manner, offering valuable perspectives on relevant topics through their collective intelligence. With its vast network of active users and robust infrastructure, Reddit provides marketers with an unparalleled opportunity to understand the opinions, needs and wants of their target audiences.
By carefully listening to what Redditors have to say, businesses can gain valuable insights that can be used to improve products and services, ultimately resulting in increased customer loyalty and ROI.
Pinterest is an incredibly useful platform for marketers and businesses looking to reach their target audiences, as it provides a wealth of opportunities to spot emerging trends, create niche content, and access untapped consumer demographics. It is particularly attractive for those seeking to reach out to Gen Z users, as this segment of the population is growing on the platform.
Pinterest is a major source of inspiration for users from all age groups and backgrounds; 97% of top searches on the site are unbranded, meaning that potential customers can easily discover new brands. In addition, 85% of users go to start a project – planning weddings or birthdays, for example – providing ample opportunity for marketers to capture their attention.
This makes Pinterest a powerful tool not only for those looking to tap into fresh opportunities but also use its wide range of features to promote its products and services in creative ways.
Snapchat
Snapchat can be a great tool to reach Gen Z consumers, as its active user base is growing year over year. A study by GlobalWebIndex found that 19% of consumers say Snapchat will be one of the platforms they use the most this year, yet only 9% of marketers are using it. This suggests that there’s an opportunity for your brand to take advantage of the platform and reach out to the younger crowd.
Not only can you post creative stories, but Snapchat also offers unique AR shopping experiences which 92% of Gen Z users are interested in trying. With its accessible tools and immersive shopping experience, it’s no surprise that more than 41% of shoppers have already made purchases through Snapchat points.
Plus, its Ads Manager platform makes creating ads easy and measuring ROI easy– allowing you to target specific demographic groups and optimize your campaigns accordingly.
